This could explain why 54 percent of super heavy fast-food users (who eat fast food at least once a day) and 37 percent of heavy fast-food users (two to six times per week) are between the ages of 18 and 34, according to technomic. Abstract fast food industry is a high growing sector of bangladesh it is concerned with the tastes and habits of the people the food-taking habit especially in fast food segment has been changing very fast over last decade among the people of dhaka - the capital city of bangladesh. The fast food industry has gained momentum owing to factors such as increased women participation in the workforce, long working hours, and lack of time for meal preparation among several others thus, with the increasing preference for convenience among consumers, the popularity of order takeaways or eat in quick-service restaurants has increased. The fast food industry is on in an upward trend the demand for fast food product is now growing as it is convenience which suits the lifestyle of customers with the changing lifestyle of malaysian consumers, more educated people and affluent, people tend to eating-out especially in fast food.
A case study was conducted to explored factors affecting customers' experience towards local fast food restaurant in malaysia the purpose is to investigate the most important factors that could create positive experience and to identify the elements that influence the customers to go to the restaurant. Kucukemiroglu (1995) investigated customer perception of fast food restaurants service quality in the united states and canada using eleven attributes: price, friendliness of personnel, variety of menu, service speed. Fast food industry is a high growing sector of bangladesh it is concerned with the tastes and habits of the people the food-taking habit especially in fast food segment has been changing very.
Important factors were identified by factor analysis and anova was used to measure the differences (among cities)findings - according to the findings, customers considered price, variety of food, promotional deals and timely service as the important factors for the selection of fast food restaurants. I factors influencing dining experience on customer satisfaction and revisit intention among undergraduates towards fast food restaurants by chow keng yong. A fast food restaurant which is to be measured and improved continuously servqual is a tool for identifying service quality measurement [12. A mcdonald's in zell am see, austria a pestel/pestle analysis of mcdonald's corporation shows growth opportunities and threats based on external factors in the fast food restaurant chain industry environment. The results show that five out of various factors have the greater affect on this selection - food quality & taste, cleanliness, physical environment, staff cooperation and suitable environment for family gathering.
The dynamic or modern behavior of fast food chains is easily adopted or accepted by customers lifestyle and health trends put a major influence to fast food industry now people are thinking before eating. Fast food restaurants receive a great amount of business average of total revenue is $160 billion per year to expand the industry would be both beneficial and non beneficial because revenue would increase for some places because the businesses would receive more customers depending on its location. The process of managing a quick-service restaurant -- also known as a fast-food or fast-casual restaurant -- involves carefully balancing considerations that enable a business to fill orders. The fast food industry is on an upward trend the demand for fast food product is now growing as it is convenience which suits the lifestyle of customers.
Fast food restaurants have to put more effort on encouraging customers to use menu labeling by making the label more accessible and in a user friendly format. Food interest rates, taxation, and consumer spending affect the options and opportunities presented in the food industry although there is a slowdown in sales, fast food is a convenience and a necessity to many still. Amongst other factors, the increase in fast food consumption in south africa can be attributed to an increase in household income, a growth in the black middle class segment, an increase in the participation of women in the labour force, an increase in the value of household time and more pertinently the.
However, you must consider two other factors: convenience foods can increase your food costs and may affect the quality of your product the second factor - affecting the quality of the product - is not always evident. Factors that affect their purchasing behaviour towards local products h2: consumers' attitudes towards the existence of a common label within the eu for food products that will be local are significant related to particular purchasing behaviour. In pakistan, fast food market is one of the most turbulent market environments due to increased competition, environment, store environment, price, quality, promotion, brand name and its trend these all factors affect the brand loyalty.